If you are a brand or business, you have most likely seen the statistics showing how much video content is being consumed daily. You might also have realized that marketing is no longer just advertising a product or service but also a lifestyle. Professional narrators can help you turn your content from good to great. This article will look at a few reasons why professional narrators are needed for great content.
What is Narration?
If you are new to voice-overs, you might not yet have a crystal-clear understanding of narration or narrators. A narration serves many purposes, but the fundamental goal is to provide insight into characters’ inner minds and emotions. More importantly, narrators help tell a story, and storytelling is the best way to engage an audience. Narration is also very useful for providing facts, statistics, and historical background that otherwise can’t naturally be given through other types of voice-overs.
It’s What People Want
First, you need to hire a professional narrator to make your content great because it’s what people want. Did you know that most consumers, precisely 72%, prefer watching a video rather than reading about a service or product? The benefit of using a narrator, especially one of the many narrator voices that Voquent offers, is that you can directly speak to your audience or target market, and narrators will increase the quality tenfold.
Top Sound Quality
Another reason you need a professional narrator to make your content great is that they use the best equipment, which means that you can rest assured that your voice-over will have top-quality sound. Many professional narrators will have home studios or use a local studio that has been tested for its audio quality. In other words, if you are on a budget, there is no need to invest in expensive recording equipment.
Versatility and Consistency
One of the biggest challenges that many brands and businesses worldwide face is finding a voice-over artist, specifically a narrator, that can provide their services for many different projects. However, if you were to use the services of a professional narrator, this isn’t something you need to worry about. Professional narrators can change their tone and adopt different voices for various characters or projects. This means that once you have found a professional narrator that you think represents your brand well, they can assist you in any message you want to deliver with your own consistent brand voice.
To Give a Brand a Personality
Finally, the last reason why a professional narrator can make your content great is that they can give your brand a personality. Do you know what a buyer’s persona is? Well, a professional narrator will be able to take on the role of your buyer’s persona and use their vocal skills to create a personality for your brand that your audience will be able to identify and associate with – this is called sonic branding, and it is the most successful way to have customers recognize your brand based on sound.