Local serp tracking refers to the process of monitoring and tracking the position of a website in search engine results pages (SERPs) for a particular geographic location.
This is important for businesses that rely on local search traffic, as it allows them to see how their website is performing in different areas and make changes accordingly.
There are a number of different SERPs tracking tools available, which can be used to track local serp rankings.
Popular SERPs Tracking Tools
1. Google Search Console
This is a free tool provided by Google that allows website owners to track their website’s performance in Google search results.
2. Moz Local
This is a paid serp tracking tool that offers a number of features, including the ability to track local serp rankings.
3. SERPWoo
This is another paid serp tracking tool that offers a number of features, including the ability to track local serp rankings. It also offers a 7-day free trial, so you can try it out before committing to a subscription.
4. Whitespark
This is a paid serp tracking tool that offers a number of features, including the ability to track local serp rankings. Using a serp tracking tool can be a helpful way to monitor the performance of your website in local search results.
It can also help you to make changes to your website in order to improve your local serp rankings.
Why should you track your local SERPs?
In today’s competitive landscape, it is more important than ever to track your website local SERPs.
Tracking your local SERPs can help you to identify any potential problems with your website or online presence. For example, if you suddenly stop appearing in the local SERPs, it could be an indication that your website has been penalized by Google.
Additionally, tracking your SERPs can also help you to identify any new opportunities. For example, if a competitor stops appearing in the local SERPs, it could be an indication that they are having problems with their website or online presence.
As a result, tracking your local SERPs can help you to stay one step ahead of the competition.
Most important factors for ranking on Local SERPs
There are a number of factors that can affect your website’s ranking on local SERPs. Here are some of the most important ones:
1. Relevance
One of the most important factors for ranking on local SERPs is relevance. This means making sure that your website is relevant to the search term that someone is using.
For example, if you’re a plumber in Brisbane, then you’ll want to make sure that your website includes relevant keywords such as “plumber Brisbane”. This will help to ensure that your website appears in the search results when someone is searching for a plumber in Brisbane.
2. Location
Another important factor for ranking on local SERPs is location. This means making sure that your website includes relevant information about your location.
For example, if you’re a plumber in Brisbane, then you’ll want to include your address and contact details on your website. This will help to ensure that your website appears in the search results when someone is searching for a plumber in Brisbane.
3. Reviews
Another important factor for ranking on local SERPs is reviews. This means making sure that your website has plenty of positive reviews from customers.
Positive reviews can help to improve your website’s ranking on local SERPs as they show search engines that your website is popular and relevant.
FAQ’S
1. What is SERPs tracking?
Serp tracking is the process of monitoring the position of a website in search engine results pages (SERPs). This can be done for a variety of different reasons, such as to monitor the performance of a website in SERPs or to make changes to improve SERP rankings.
2. What are the benefits of SERPs tracking?
SERPs tracking can help to ensure that a website is appearing in front of the right audience, as it can be used to target specific keywords. Ultimately, SERPs tracking is an essential tool for any business that relies on search engine traffic.
By regularly monitoring their position in SERPs, businesses can make sure that their website is visible to potential customers and take steps to improve their ranking if necessary.
Final Thoughts
So far we’ve discussed what local SERPs tracking is, why it matters, and how you can use it to improve your business.
In short, by monitoring and adjusting your local SEO strategy in response to the changes in local search results pages, you can ensure that your business appears as high as possible in relevant searches.
