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If you’ve done any kind of door hanging before, you know what happens when you try to sell to a broad audience instead of a specific one.
Marketing strategies that aim for the widest possible audience, such as buying up entire zip codes and blasting them with direct mail or posting ads on social media, rarely result in a positive return on investment, either in the form of instant sales or the cultivation of loyal customers.
Your data about your customers should be able to tell you which of the targeted methods outlined above will be most successful for you. This is also true when it comes to upselling your current clients as well as reaching out to new customers. Here are three different approaches that should be prioritized.
Do you find that the majority of your sales come from weekly advertisements that are published in the Sunday paper and sent out in the mail? If this is the case, your social media marketing efforts may be a waste of money.
Some types of media will be more effective at reaching particular demographics of consumers. But exercise extreme caution here. If your competitors are using media channels that you aren’t using but are seeing benefits from them, you might need to start using those channels if you want to keep the clients that you already have.
It’s important to modify your advertising strategy if your clientele falls into distinct demographic categories. Does a large percentage of your clientele include families with young children? Then highlight it more in your advertising efforts. Do the vast majority of them make their homes in complexes as opposed to single-family residences? Put the information to use in creating more specific mailing lists. Create a vocabulary that reflects the culture of the people who will be reading it.
Because it’s so uncommon, people pay close attention when you employ language that relates to their everyday experiences. When you address people’s actual problems and concerns, you are able to cut through the noise and reach them. This has far-reaching implications beyond financial ones.
A telecom provider, for example, may learn that many of its customers have young children and would want more lines but can’t afford to do so. This would allow them to focus on families, potentially to the detriment of those without children, and highlight the availability of several lines in their promotions. That company may promote itself as the “family airline,” the one whose customers benefit most from the special offers and amiable treatment they provide while traveling with children.
Also, common characteristics can be used to find more targeted mailing lists for postal mail or electronic communication. Here’s a rundown of the steps required to leverage your data with a large data firm like Epsilon to generate highly targeted mailing lists.
The best part is that multi-channel marketing campaigns may be created when thorough targeting data has been collected in several of the aforementioned categories.
The fact is, the majority of consumers need to be exposed to marketing messages numerous times before they take action. In most cases, a single mailing, email, or advertisement is not sufficient. They need to be shown this over and over. This effect is amplified when they have to pay attention to you across many channels.
Targeting can be done in a variety of ways across various marketing mediums. In the realm of television, for instance, there are channels aimed squarely toward niche demographics and personalities.
Power Direct is an industry leader in “front door marketing,” a form of door hanger delivery service that enables hyper-targeted campaigns delivered directly to individual homes.
You can have all the targeting in the world and it won’t help unless you use it effectively. One option is to purchase a targeted mailing list and just send that list a single direct mail item. That won’t likely yield good outcomes. It is essential to make multiple attempts to contact your prospects.
Companies that deliver door hangers are a great way to reach your target demographic, and here are some more strategies to help you succeed:
Front door marketing is the most visible, high-impact, and targeted direct-to-consumer marketing medium available today. A sign posted on the front door is the single most effective way to attract attention to a product or service. You may rest assured that it will be noticed. There is no other advertising medium that comes close.
Marketing strategies that aim for the widest possible audience rarely result in a positive return on investment. This is true when it comes to upselling your current clients as well as reaching out to new customers. Your data about your customers should tell you which of the targeted methods will be most successful. Targeting can be done in a variety of ways across various marketing mediums. Common characteristics can be used to find more targeted mailing lists for postal mail or e-mail communication.
Multi-channel marketing campaigns may be created when thorough targeting data has been collected. “Front door marketing” is the most visible, high-impact, and targeted direct-to-consumer marketing medium. A sign posted on the front door is the single most effective way to attract attention to a product or service. There is no other advertising medium that comes close.