SEO is constantly evolving to keep up with the changing habits of internet users. The search engine landscape has never been more competitive. With the evolution of social media platforms like Facebook and Twitter, it’s harder than ever for brands to get noticed online. As a result, SEO trends have also evolved to keep up with this new reality.
In this post, we’ll outline some of the most important changes in 2023 so that you can prepare yourself for what’s coming next!
SERP features will grow
You may wonder what exactly a SERP feature is and why is it listed in SEO trends. As you know, the search results page is a place where you can see listings in order of relevance to your query. Now, however, Google is adding more elements to this page that are meant to be helpful and useful for users as they browse through these listings.
These “SERP features” will serve many purposes: some of them will make it easier for users to find information about companies listed in the search results (like their addresses or phone number). Others will give more information about local businesses (like store hours), and still, others can even recommend answers directly within the SERP itself (such as “how tall is Kourtney Kardashian?”).
You’ll notice these new elements when searching on desktop computers—but keep an eye out for them on mobile devices!
AI will become a part of SEO
One thing that is being increasingly more implemented in various tasks by SEO companies is artificial intelligence.
AI is already being used to create content, optimize it and build links to it. This trend will continue to grow in the coming years and be used in more parts of the process, such as keyword research and website optimization. With tools like ScrapeBox and Keyword Position Tracker, AI can help you find relevant keywords for your business much faster than traditional methods would allow you to do so.
With these types of tools available for anyone who wants them (and many are free), there’s no reason why you shouldn’t be using AI in some way or another within your SEO strategy during 2023!
Voice search optimization will be mandatory
Voice search optimization is becoming one of the most valuable and important SEO trends and things you just ca’t skip. You might think that because people are using voice search more, optimizing for this type of search is not as important. But the opposite is true: voice search optimization will be mandatory in the future.
How long will it take to get there? It’s hard to say, but I expect it won’t take more than two years. In fact, Google has already made some changes that indicate they want sites optimized for voice-first devices like smart speakers and phones with integrated microphones (e.g., Pixel 3).
Visual search will take over
Visual search is a new way to search for products and services by showing an image of the product. As such, it has found it’s place among these crucial SEO trends. This technology has been around since 2012 but only recently has visual search become mainstream.
Social media platforms like Facebook, Pinterest, Instagram, and Snapchat are already using this technology to help users find what they want within their networks. On social media platforms, visual searches happen when you upload images or videos from your camera roll and take photos with your camera while posting them online. The app will automatically recognize what is in your picture and allow you to buy it directly from retailers on Facebook (and soon Instagram).
It’s also being used on mobile devices as well—you can make purchases through Google Shopping or Amazon using just a photo of something you want to buy!
Linkless backlinks are a new type of backlink that links directly to your web page without any other URL attached. They’re easy to create and can be placed on any website with a text editor.
However, linkless backlinks don’t work the same way traditional links do: they don’t boost your rankings in search engines and aren’t visible in Google’s index. This is why you shouldn’t put too much effort into creating linkless backlinks—you should focus on other SEO strategies that will improve your ranking and overall online visibility.
A good way to get started with linkless backlinks is by using “Link Builder”! With this tool, you’ll be able to create an unlimited number of links without having to worry about getting penalized by Google or having any other issues related with manual linking (such as broken links). Link Builder is 100% safe for ranking purposes, so don’t hesitate—start building now!
Accessibility has been a growing trend for some time now, and it’s one that we expected to continue at an accelerated pace in 2022. As the web continues to evolve and more people are accessing content on their phones, tablets, or other devices (no matter where they happen to be), keeping your content accessible becomes even more important.
This means ensuring readers can easily read your content on all devices—whether it’s large font sizes and white space or color contrast schemes that allow for high-contrast viewing. It also means ensuring that any images you include in your posts work well with different types of browsers and screen readers so that all users can get the most out of your content.
For accessibility to take off even further next year, though, there needs to be more awareness around these issues within the industry—and this awareness starts with everyone who works inside of SEO departments at big corporations and agencies alike!
Featured snippets are Google’s answer to the perennial problem of presenting the most relevant search result at a glance.
When someone searches for something, featured snippets can help that person quickly find what they’re looking for—without having to click through.
There are lots of different kinds of featured snippet types, but generally speaking, you’ll be optimizing your content, so it has a chance of appearing in one of three ways:
- A table formatted as an interactive list (often called “Google Tables”)
- A block quote with an excerpt from your article or report
- An extract from a longer text source like an academic paper or book
You might wonder why is mobile optimization listed in SEO trends, since it may not be exactly the current one. It is because mobile optimization is critical for businesses in all industries. Especially those with a physical location.
If you don’t have a mobile-friendly website, it’s possible that your potential customers will never visit your site, or they’ll leave once they see the design and navigation aren’t optimized for their screen size.
When optimizing your site for mobile users, the most important thing to consider is making sure that the layout doesn’t look cluttered or too busy on a smaller screen. This typically means avoiding drop shadows and large images because these things can make it difficult to navigate through different sections of the page without scrolling back up every few seconds (or more).
Another critical factor in optimizing for mobile users is content length: shorter paragraphs and sentences will lead to faster loading times on slower connections like EDGE and 4G LTE—and if there’s no connection at all (like if someone’s riding an elevator), then even longer paragraphs may cause problems because they won’t load until after their connection speeds up again!
In addition to making sure all text loads quickly on slow networks, another way of improving speed results over time is by reducing overall file sizes through image compression techniques like JPEG2000(JP2) image files which offer high-quality images at small file sizes.
Video content is becoming increasingly important as it makes for an engaging way to interact with your audience. Video content can be used for so many things: telling a story, explaining a concept, or helping users solve problems.
There are many ways to use video effectively in your SEO strategy. You can create explainer videos that show how your product works or make testimonial videos from happy customers sharing what they love about your brand. You could even try live-streaming events on Facebook
Live to get people excited about the launch of a new product or feature.
In 2022, companies spent $7.07 billion on YouTube ads alone!
Page experience is the first impression that a user gets of your website. The page load speed, navigation and call to action should be considered when focusing on this aspect.
Page Load Speed
This is an important factor in today’s digital world because people want to know that they can access your site quickly, trust you, and convert quickly. In fact, Google has even said that they will start penalizing sites with slower load times in their search results—so it’s crucial to make sure yours doesn’t fall under the ten-second maximum limit!
When considering how well you’re doing in terms of UX (user experience), consider whether users can easily navigate through information on your site or if it’s confusing. Make sure you’re taking advantage of tools like heatmaps so that you know where people are clicking so that you can adjust accordingly!
It is never too late to get started with SEO in 2023. It is an ongoing process that requires constant monitoring and adjustments. Once you have mastered the basics, it is time to explore and test different techniques for yourself. We hope that this list of current SEO trends will help you start that journey!