Leveraging Digital Marketing for Your eCommerce Store

There was once a time when a brand’s marketing efforts would be concentrated in the offline world: billboards, TV adverts, radio pieces, newspapers, etc. Any good digital marketing agency in India worth its salt will tell you know that with people increasingly moving online to do pretty much everything, from sharing pictures with friends to shopping for household groceries, digital marketing has become ubiquitous and essential for the survival of any eCommerce business.

When you partner with digital marketing agency in India to take care of your marketing needs, you place the fate of your eCommerce business in safe and expert hands. eCommerce marketing has a lot in common with digital marketing for other kinds of business, but there are some useful distinctions to keep in mind.

Why eCommerce Marketing?

Simply put, eCommerce marketing involves getting the word out there about your business that sells its products online! eCommerce marketing, ask any digital marketing agency in India, resembles a juggling act in many ways. It involves the use of digital content creation, social media, search engine marketing, and even email campaigns to get the word out about an eCommerce business’s products and services.

With eCommerce projected to have a market volume of nearly 1,150 billion USD, it’s a lucrative business indeed – but only when done right. It’s all too easy to languish in an unknown corner of the internet without the right tools and expertise at hand. Your best friend in today’s world may just turn out to be a digital marketing agency in India.

The Many Flavours of eCommerce Marketing

As we mentioned earlier, the eCommerce marketing business involves juggling many pins and wearing many hats. In other words, as any good digital marketing agency in India will tell you, there are many routes to hitting the right notes with your eCommerce marketing strategy. These include:

Social Media Marketing

This is when digital marketing agencies in India establish and maintain a presence on major social media networks tailored to a brand’s identity. It is a great way to connect with your target audience individually and authentically.

A digital marketing agency in India understands that not every social media platform is a good fit for every brand; sometimes you want a text-heavy platform like Twitter or even Reddit, while at other times, visual platforms like Instagram are best to ensure your visual use of imagery can have a real impact on your target clients.

Content Marketing

Content marketing involves creating digital content – think blog posts, videos, even product descriptions – in ways that help you rank well on search engine result pages. While you might think this is as simple as putting pen to paper or fingers to keyboard to turn out the next great epic, content marketing involves a lot more than that. Digital marketing agencies in India keenly understand how search engines work and ensure that your content does not remain tucked away in an obscure corner of the internet but is found by the right people at the right time.

This involves a digital marketing agency in India ensuring that your product page content is optimised and well formatted with the right titles, headers, and images with alt text, all with the best keywords sprinkled like cheese on a hot plate of pasta.

This also involves digital marketing agencies in India creating solid and relevant blog posts to give your clients good information surrounding your niche and ensuring you have excellent visibility on other websites through link profiles.

Search Engine Marketing

Search engine marketing, snappily known as SEM, involves a technical process of combining search engine optimisation and pay-per-click advertising on search engines. Think of search engines like billboards on Google: you get excellent spots on ranking pages for a small fee.

Digital marketing agencies in India combine SEO with PPC campaigns with Google Ads to ensure you always have a steady stream of visitors to your eCommerce website. More visitors, more conversions, more revenue! Jackpot!

Email Marketing

Email marketing is one of the great cornerstones of digital marketing – and digital marketing agencies in India know how best to leverage it to work for your eCommerce business. So, if you are thinking, who even uses email these days other than for work, think again!

When a digital marketing agency in India sets up your email marketing campaign – which the magic of technology can automate – you can send subscribers to your website based on their interests in your site and where in the shopping journey they are. For example, have they put things in their cart but not checked out? Then, look for a timely email with a discount code to sweeten the deal!

That said, there comes the point when there is too much of a good thing. Emails are like that. At some point or the other, we all have been annoyed by an endless stream of marketing emails from the same company. With a digital marketing agency in India by your side, you will have fresh and experienced eyes to help you hit the right notes with your clients!

The Upshot

The best digital agencies in India – hello AdLift – understand the nuances of the various tools in the rich toolbox of digital marketing. When used well, digital, and inbound marketing can help you supercharge your presence and visibility on the internet. Soon your eCommerce business will become a runaway success before you know it, with all the right customers spending time together in the halls of your very own eCommerce business – all thanks to the magic wrought by your product in partnership with a digital marketing agency in India.