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How can Interactive Walkthroughs help Digital Adoption?

In the digital world, we interact with products and services almost every waking minute. Most of this interaction is done through digital channels like smartphones and tablets, laptops, desktops, etc. In other words: The vast majority of our digital adoption journey happens digitally. 

That’s great news for brands because it means you have a lot more chance to win over a prospective customer in the first seconds instead of leaving them on hold for 15 minutes or worse yet, they switch to a competitor’s app. So how can interactive walkthroughs help digital adoption? Let’s take a look at why you should use them and how they can help your company stand out from your competition.

What is an interactive walkthrough?

An interactive walkthrough is a marketing strategy that uses digital tools to help prospects find out more about your brand, products, or services. The walkthrough may be conducted by email, telephone, or live chat. 

The format of the walkthrough varies depending on the goals of the walkthrough. A full walkthrough may be recorded or it may be just a few questions and answers. The goals of an interactive walkthrough are usually discovery and discovery-driven marketing.

Why use an interactive walkthrough?

The most obvious reason is that: Discovery is the process by which a person or business first becomes aware of a product or service. So if you use an interactive walkthrough, you’re helping your prospects discover more about your brand via the internet. This goes for both new and existing customers.

Proven benefits of using an interactive walkthrough

Here are some of the proven benefits of using an interactive walkthrough for your brand:

– An interactive walkthrough makes your brand more accessible and visible online, especially if done well. Increased conversion

– Digital activation results in more conversions for brands, as people are more likely to try out new products or services compared to printed ads. Increased product knowledge

– Customers who interact with your brand via social media platforms or email are more likely to become long-term customers.

Interactive Walkthroughs for Brands

To get a better understanding of how interactive walkthroughs can benefit your business, let’s look at how you might use them in a campaign.

More meaningful customer interactions

By conducting an interactive walkthrough, you can help prospects get to know you better and understand more about your products or services. They might learn about your company, products, or services in general. 

By engagingly conducting the walkthrough, prospects feel comfortable making decisions based on facts and not just feelings. Plus, they’re more likely to buy from you.

Video walkthroughs are overkill for most businesses

You might be thinking that video walkthroughs are a great way to demonstrate your product to prospective customers. You’d be partly right, but only in very limited situations. First, you want prospects to feel comfortable enough to explore your product or service with you. 

If they feel nervous or unsure, they’re less likely to make a purchase. Second, since prospects are more likely to purchase a positive first impression, a video walkthrough doesn’t offer the same impact as a regular conversation.


Depending on your business, particularly if you’re selling to enterprise customers, you may have had to conduct a digital walkthrough in the past. Perhaps you need to tell a story about how you came to acquire a certain customer, or perhaps you just need to get past a certain level in a game. Now more than ever, you need to find a digital strategy that works for your business.

 An interactive walkthrough allows you to create a more meaningful first impression for your customers. It also gives you more time to get your point across and achieve your goals. So, yes, you should use digital walkthroughs, but only in moderation. That said, digital walkthroughs can be an effective marketing strategy if you know how to use them.

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