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Many people think that YouTube is only a source of entertainment. While that is certainly true, it can also be a means of livelihood for many people. Similarly, we have advertising agencies and marketing companies that basically need their YouTube videos to do well. That is what they are here for, after all. YouTube is a platform that many people use as a search engine too. People want to learn new things or learn how to fix an existing thing like a leaky faucet or a punctured tire. Moreover, YouTube is also a very successful Youtube marketing agent. How do you ask? Well, it has been reported that as of 2021, about 70% of people are influenced to buy what they see advertised on YouTube. Therefore, marketers and advertisers must know how to capitalize on this basis. On the other hand, a lot of content creators that find themselves looking to make a livelihood from YouTube also need their subscribers and viewers to engage more with their channel. To make things interesting and to keep things relevant, it can be seen that end screens are a very important tool for the same. In this particular post, we will explain what an end screen is, and how to create an end screen for the same.
The first question we will answer for the people out there would be a very basic one – what are screens? End screens have another name – video outros. Maybe that name will strike a chord with you. If not, do not worry. End screens or video outros are basically tools that content creators and YouTubers can use to “call to action.” This basically means that content creators and YouTubers give their viewers and subscribers instructions as to what steps to take next to be engaged with their channel. So the end screen or the video outro can have several types of call to action, such as feature links, playlists, approved call to action, and maybe even link to other channels. These elements are shown at the end of the video, for a couple of seconds. You need to keep in mind that the end screen or video outro we are talking about here is drastically different from the ones YouTube automatically generates.
In this section, we will be going over how you can make your personalized end screen or video outro on YouTube.
In this section, we will be going over the standard YouTube end screen or outro dimensions. You can either create an end screen on YouTube’s creator studio or you can upload your own. In case you are uploading your own end screen, you will need to follow a specific dimension that has been given. Standard sizing is 1280px by 720px, and standard HD aspect ratio is 1920px by 1080px. While you can also create a YouTube end screen from scratch, for rookies or newbies, it will be much easier for them to create an end screen with the help of a template from the following websites, such as:
If an audience member or subscriber has already watched any given YouTube video till it has been finished, you have captured their attention. To increase engagement, however, you will need to up your game by introducing end screens to your videos.