A healthcare website should include features such as online appointment scheduling. This feature is highly convenient for patients and can increase conversions. Patients should be able to book appointments completely on the website without creating an account. This will allow them to complete the process in one place and avoid having to leave the website. In addition, it should be easy to find and read information.
UX design
Today, more people rely on electronic gadgets and the internet for their everyday activities, so it is vital to improve the UX of healthcare website design to attract more visitors and increase conversion rates. The use of UX design for healthcare website design can be used to incorporate helpful material, tutorials, and other features that can help users navigate a website. This type of website design has become increasingly important in the world of healthcare as many large organizations are using digital solutions to streamline the administration and provision of medical services.
When developing a healthcare website, it’s important to consider the patient’s needs first. Focusing on patient needs can help you choose the best layout and visual elements. The website should be intuitive and user-friendly, so that patients can find what they are looking for quickly and easily.
Colors
When choosing colors for your healthcare website design, consider which colors are appropriate for your particular business. Blue, for example, is appropriate for healthcare websites because it conveys calmness, safety, and openness. It is also associated with health, life support, and reliability. There are many shades of blue that will look attractive in this context.
The color palette for a single primary care physician may be very different from the color palette for a multi-specialty group or a community hospital. There are dozens of subjective and objective factors to consider. This is a complex subject, and requires professional training and experience.
Readability
Healthcare websites need to be readable for people to get the information they need. A recent study looked at the readability of healthcare information online. It found that only 17.2% of pages were readable by all users. Despite this, there were significant differences in readability among different information sources. For instance, websites from government and public health organizations were more readable than those from digital media.
The readability of healthcare information can be affected by search engine optimization. Search engines have advanced techniques for manipulating ranking settings. For example, they tamper with what audiences see first by displaying sponsored search results. In addition, the World Health Organisation and other high-profile health organizations artificially increase their rankings. This means that the information from these sources has higher readability scores, but the average score remains low.
User-friendly navigation
The healthcare website design should be user-friendly for all visitors, with easy-to-find navigation. This is not to say that it needs to be flashy or opulent. It should use two simple, web-friendly fonts, as well as colors that contrast. This will make the call-to-action buttons stand out from the rest of the site. The call-to-action button should also be the only element above the fold.
Moreover, the website should include the ability to schedule appointments, whether in the provider directory or in the search results. This functionality can be developed by a web developer or can be provided by patient scheduling software. It should also be included in the homepage hero section.
Business information
The website design for healthcare providers should reflect the focus on quality service. A well-designed healthcare website is your most valuable marketing asset. According to a recent study, consumers are more likely to make a decision about a provider after reviewing a website than by visiting a clinic or hospital. Furthermore, a website designed for healthcare providers should include testimonials and informative content.
A healthcare website should have simple navigation and an uncluttered design. There should be no more than four or five main navigation items, and any more than that may make the page difficult to navigate. It should also be free from avant-garde design elements and eccentric page structures. It should feature an uncluttered design with ample white space, making it easy for visitors to find the information they need.
