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Hulu Disrupting

How Is Hulu Disrupting The Entertainment Industry? Here’s what we find out!

Consumer interest is shifting from traditional to streaming television. As a result, streaming platforms are gaining traction, allowing users to access content faster, making traditional television irrelevant. Hulu’s net worth and subscription growth are both proofs of this. It is also one of the world’s largest players in the online streaming service sector.

Hulu is an on-demand OTT video streaming service owned by Disney that offers films, TV shows, and original programming from CBS, ABC, and NBC.

You can watch the latest episodes of daytime, primetime, and late-night shows within a few hours of airing, and Jason Kilar was Hulu’s first CEO.

Since its launch in October 2007, Hulu has grown its viewership by 45.3 million. Although it is commonly believed that Hulu has no chance of reaching Netflix’s popularity, its performance statistics prove the opposite.

As its viewership and popularity continue to rise, Hulu has proven to be a leading video streaming service comparable to Netflix, Amazon Prime, and Disney+ Hotstar. So without further ado, let’s look at some latest stats to find out how is Hulu disrupting the Entertainment Industry.

Some Noteworthy Statistics for Hulu in 2022

  • Hulu has 45.3 million paying subscribers.
  • At the moment, Hulu is available only in Japan and the U.S.
  • Hulu’s user base is mostly female, about 52%.
  • In terms of Hulu’s subscribers, 54% are Generation Z or Millennials.
  • 78% of Hulu subscribers watch it in their living rooms.
  • 62% of Hulu viewers watch it with ads.
  • Presently, Hulu’s market valuation is around $16 billion, with an expected growth of $27.5 billion by 2024.

Countries Where the Hulu Service is Available

Hulu is available exclusively in the United States and some places of Japan. It has always been a US-based service, with major revenue contributions from the US.

Despite its lack of availability, some Hulu fans are outside the USA and Japan, like people who want to watch Hulu in Philippines, the United Kingdom, Germany, Austria, India, France, Italy, Spain, etc. They get around the geo-restrictions using VPN services and accessing the platform’s content.

Key Factors Behind Hulu’s Massive Success

In order to understand why Hulu has been so successful, here are some key factors:

Determined To Win The Competition

Hulu, often considered the industry underdog, also announced improvements to its service, including the option for subscribers to download shows and watch them offline. Furthermore, Hulu’s hybrid subscription model and live TV make it quite compelling.

According to CNN, GBH Insights analyst Daniel Ives believes Hulu can carve out a niche among its competitors and “really try to establish itself within Hollywood” as a viable alternative. But Ives says that there is a battle going on outside of Netflix for the number two and number three slots.

Introducing New Original Content

The Handmaid’s Tale is Hulu’s most popular original series. Also, it won an Emmy for Patricia Arquette’s limited series “The Act” and its comedy series “PEN15”.

After acquiring 21st Century Fox, Disney has a portfolio of production companies it can use to create original content for Hulu. For Hulu, Disney will also rely heavily on its intellectual property portfolio to create content that will appeal to a wide audience.

With its original series, Hulu plans to replace licensed content that Comcast, WarnerMedia, and others have removed from the platform.

Watch Live TV With Hulu

Hulu’s greatest advantage is its live TV service, Hulu+Live TV. It is one of the cheapest options for streaming live TV, and its value is much higher than that of AT&T TV Now (formerly DirecTV Now). Further, Hulu’s revenue from on-demand services and advertising allows it to maintain its price as low as possible.

Thanks to its lower prices and on-demand platform integration, Hulu has become the leading virtual MVPD (Multichannel Video Programming Distributor). As a result, millions of subscribers are joining Hulu daily, and the number is rapidly increasing.

Similarly to Disney’s package, Hulu’s live TV service can be bundled with other services. By doing so, Hulu should improve subscriber interest and give consumers a reason to choose Hulu above the competition. Furthermore, because of its strong advertising business and partnership with Disney’s ad sales team and its improved value from originals based on time-tested intellectual properties, Hulu is likely to succeed in the face of competition.

Closing Thoughts

Generally speaking, Hulu subscription statistics show that the service’s reputation has increased substantially in recent years, especially after the COVID-19 pandemic restrictions.

Since its launch to its acquisition by Disney, Hulu has been on a long journey. However, despite the competition from Netflix and Amazon Prime, Hulu has performed fairly well.

Therefore, it is safe to expect that its popularity will only continue to grow, and Hulu will dominate the streaming service industry.

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