Due to the availability of unlimited applications and website options, it is not easy to hold the interest of visitors for a long time. The generation of millennials and Gen Z gets bored in seconds. To hold the interest of visitors, customers, and employees in the product and services, gamification is one of the interesting ways.
Who doesn’t like to play or get rewarded for each victory and task completion? Adding interaction design gamification to all types of industries is helping businesses continue to entertain all their customers and employees. Let’s know more about gamification, how it works and where it can be used.
What is Gamification?
Gamification is all about adding the mechanics of the game in the non-gaming environment or business-like website, education management, business, or enhancing participation. The primary objective of adding gamification to any type of industry is to engage with customers, employees, and investors to inspire them to use the respective services.
Game Mechanics
These are the rules and rewards which are allotted to the successful participants and these rewards appear on digital platforms or in a certain program. Game mechanics is all about the involvement of participants and sharing their feedback about their experiences. Examples of rewards like levels, points, badges, progress reports, etc. It is the most visible part and the primary focus of the gamification process.
Game Dynamics
Game dynamics are the set of the probability of actions a user can take while participating. It includes the completion of the desires of the participants and motivates them to take further action. Game dynamics include leaderboards, status, achievement, rewards, etc. The game dynamics should be designed in such a way that they address the choices of each participant and drive them to involve more in the game.
How does Gamification work?
If you think gamification won’t work for your business, have you met the Candy Crash players? Humans like to test their knowledge and like to label themselves with a certain tag. You surely don’t want the customer to invest their maximum time in playing a certain kind of game. You can develop any kind of interactive video, game, or quiz, where they test their knowledge and work hard to the next level. Humans equally love competition and the rewards of the competition. Moreover, for many teams, it is the reward that motivates people to participate in any kind of competition.
Just like you enjoy getting appreciated by your company for your hard work in the form of appraisal or promotion, you will also enjoy the reward awarded for your efforts in the game. One business needs to build compelling graphics to touch the pinpoints and emotions of the user. Under gamification offer, immediate feedback to the customers and employees, host next steps to engage them for a long time. No one is asking you to spend billions for gamification, but do consider it as one of the marketing strategies for engagement.
What are the benefits of gamification in marketing?
Gamification is an incredible marketing strategy for branding and delivering information about your product. It is a creative way to target your customers and boost engagement. Check out the further blog to understand how gamification helps with marketing.
Improve user engagement
On cinema8 gamification, the engagement rates are often higher. Users’ curiosity to find out about the next level keeps them busy. And engagement is the first step of a long-lasting relationship with your customers.
Enhance brand awareness
Who forgets the best experience of their life? When a customer keeps the brand in their mind after enjoying the game, it is an asset to the company. Because they are emotionally attached and become loyal customers shortly. Moreover, they come back to your website and application frequently to check the updates.
Conversion Rates
If a player is engaging with your gamification, there are maximum chances that he will respond to your CTA to earn the rewards. It will automatically enhance your conversion rates.
For example – You are offering a 30% discount on the most demanded product as the reward of the game, there are more chances that the user will use that discount instantly.
Interact with your customers frequently
Who likes to see boring pop-ups and plain posters for advertisements? Internet users often ignore such marketing strategies. A small fun game is a good way to reach out to your new visitors and old customers in a fun way. However, a game will have more engagement than a plain poster.
Collect user information
Data is an important asset in marketing to build a marketing strategy and target the right audience. AI can get you the best designs, marketing tools, and a game with an attractive UI, but collecting real data about customers is not that easy. To win the rewards to play the game continuously, users will willingly give you their data. You can utilize this data to build relevant marketing strategies and advertisements for the right audience.
