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Online shopping has become the preferred method of purchase for many consumers, but when it comes to E-commerce sales, search engine optimization (SEO) still plays an important role in driving visitors to your website and increasing your conversion rate.
Most top rated E-Commerce SEO agencies use search engine optimization (SEO) which is a powerful tool to drive traffic to your e-commerce site and help improve your online reputation. With effective SEO, you can give potential customers the information they need about your products and services, attract new visitors, and generate sales. But before you start, it’s important to know how search engines rank sites and to create an SEO strategy that incorporates high-impact tactics tailored to your e-commerce business goals. Here are four tips for planning a successful e-commerce SEO campaign.
1) Establish Your Site’s Purpose
If you want your ecommerce site to rank in Google, you first need to establish its purpose. What is the main goal of your website? Is it to sell products? To generate leads? Once you know its purpose, you can begin planning your SEO strategy. For example, if your site’s main objective is to sell products, then make sure that you have an extensive product catalog with detailed information about each item and optimize the onsite search function so customers can find what they’re looking for easily. It’s also important to pay attention to page titles and meta descriptions that are used on social media sites like Facebook and Twitter. They should accurately reflect what a customer will see when they click through from these sites onto your ecommerce site.
2) Create an Attractive Design
Your eCommerce website design is important for two reasons. First, it needs to be visually appealing to your target audience. Secondly, it needs to be designed with search engine optimization (SEO) in mind. Here are four tips for creating an attractive and successful eCommerce website design:
- Keep It Simple
- Use High-Quality Images
- Optimize Your Product Pages
- Use Negative Space 5. Minimize Clutter
- Avoid Excessive Animation
- Create Clear Calls-to-Action
- Incorporate Social Media Sharing Buttons
3) Write Engaging Copy
Write for your audience first and foremost. Your e-commerce site should be easy to read and understand, without being too salesy. Keep your keywords in mind, but don’t stuff them into your copy. Use them naturally, as they make sense. Optimize your website for both desktop and mobile users. More and more people are shopping on their phones, so you need to make sure your site is user-friendly on all devices. Make sure your website is fast and responsive. No one wants to wait around for a slow website to load, so keep that in mind when you’re designing your e-commerce site.
4) Choose Targeted Keywords
When planning your eCommerce SEO strategy, the first step is to choose targeted keywords. These are the words and phrases that potential customers will use when searching for products or services like yours. To choose the right keywords, think like your customer and consider what they would search for. You can also use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find popular keywords.