To those who deal with large data or videos, the term MAM is very familiar. MAM refers to Media Asset Management and a proper MAM system allows companies to accommodate large amounts of data in the form of media in a convenient way. Thus, over the past few years, Media Asset Management or MAM, has become a large part of video and digital media production.
But why is MAM necessary?
As the number of files and assets in your business continues to grow, keeping track of where each file is and storage becomes increasingly difficult. While at the beginning, you can store files in the cloud, sorting them by hand- this becomes almost impossible when the number reaches thousands. Thus, companies need systems which can automatically input thousands of gigabytes of data and efficiently guide them through each data library. That is where Media Asset Management (MAM) comes in. Among other benefits, a good MAM system will allow you to:-
- Find a certain file or a set of files based on search criteria
- Update and manage files based on metadata
- Assemble and deliver files or data based on requirement
- Keep track of workflow all the way through production
- Sort files according to a number of factors like Codec, format and frame rate, etc.
Choosing the right MAM software
With the digitization of the industry, MAM tasks that were traditionally maintained by people can also be automated. That is where specialized Video Asset Management software comes into play. And with thousands of software that are better for different tasks, it can get difficult to find the right software for you. Here is how to sort through all the noise and pick the right software for your business:
Step 1: Understand your needs
Understanding why you need the product is important in any transaction, and buying software is no different. If you are still confused as to what MAM tasks you need to automate to ensure efficient operation of your business, take an inventory of what capabilities or functionalities slow down your business on a day to day basis. Understand the scale of your business, the usual size of files and your post-production capabilities to find out where you are falling behind.
Step 2: Be prepared for digitization
As we step into the age of e-commerce and digital data management, businesses all around the globe are getting used to rapid digitization. This means, a lot of businesses currently lack the required infrastructure to digitize and make their systems more efficient. Make sure you can withstand the changes a MAM software will bring to your infrastructure to make the transition smoother.
Step 3: Consider the software’s flexibility:
While an easily integratable software might look like the obvious choice, a software that lacks important functionality will only be a waste of money in the longer run. The right MAM software for your business should:
- Be easily integratable
- Offer good at data protection
- Be cloud enabled
- Allow for metadata attachments
- Account for the human element
Due to specialized needs, a lot of consideration must go into picking a MAM system. Be sure to check out the best Media Asset Management Software according to our experts if you want to skip all the jargon.