Are you looking for ways to optimise your website? Well, look no further because you’re at the right place. We all want to ensure that our customers have an incredible experience visiting our websites. For a good reason, satisfied customers are more likely to repeat visiting, tell their friends about your site, and even recommend your products to others. To ensure the best website visitor experience from your web design in Sydney, you should consider following and implementing the top nine tips mentioned by us here in this blog.

Tips to Improve Website Visitor Experience

1. Get Rid of Redirects

A common symptom of a website lacking optimisation is excessive redirects. Essentially, when your users will click on one link on your site and get redirected multiple times before reaching their intended destination, they might get confused. Your users might also get irritated while looking for what they want to find and may even exit if it takes too long to access the page where they want to reach. So, to avoid such issues and keep your user engaged, you should consider getting rid of unnecessary redirected links so that your users don’t lose track.

2. Fix Broken Links

Every website has broken links, so you must find and fix them in time. Broken links lead your readers somewhere they weren’t expecting (usually an error page), which is confusing and annoying. So fixing those broken links can optimise your website instantly by 30 – 40 percent. It is a super-easy task, but it can take some time if you have a large site or external links. You can scan your pages and generate a list of broken links in seconds using any of the available tools that are quick and proficient in their functioning.

3. Update Contact Information

If people find what they are looking for on your website, they will expect to get in touch with you easily in one go without any hindrances in between. It can be through an email address, phone number, or a DM on any of the given social media platforms. If you’re running a business, ensure your contact information is current and up-to-date across all your websites—including social media accounts like Facebook, Twitter, and Instagram. It will help reduce customer confusion and the stress of your website visitors.

4. Add Privacy Policy

A privacy policy is an essential part of a website’s home page. Whether you have a big or small business or a personal site, you must include one. You should consider being honest and upfront about what information your users collect and how it will be used. People might think twice before revisiting your site without a clear privacy policy.

5. Remove the 404 Error Page Not Found

You should put a lot of thought into making your website easy to use and you can make it happen with the help of the best web development company. It includes how easy it is to navigate, what kinds of videos you want on your site, and how many pictures you like. One small thing that can make a big difference in user experience is 404 page not found error pages. These particular pages appear when users visit broken links or non-existent web pages and you can get rid of them using a custom 404 page not found error page.

6. Reduce Clicks & Provide Visual Clarity

Most websites require visitors to click several times to get where they want to go. Instead, consider a path that requires less effort. Sometimes as little as one click can improve your site’s UX. Users appreciate visually-appealing custom website designs and will be more likely to visit if it is convenient for them to find what services they are looking for. So, you should consider hiring the experts of a website design company for the same. 

7. Use SEO-Friendly URLs

All web browsers default to loading content from servers in a search engine-friendly manner. When you use keyword-rich URLs, users (and search engines) are more likely to notice your content on relevant searches. If a company like GoDaddy or HostGator hosts your website, you can edit your site’s settings, so URLs look like /?category=shoes instead of something less user-friendly like /shoes/id/2373.

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8. Add Social Media Sharing Buttons

One of the easiest and most overlooked ways to optimise your website is by adding social media sharing buttons. People nowadays are inclined towards sharing, so if they find value in what you’re offering, they will probably share it with their friends and family. Also, having popular social media sites like Facebook, Twitter, and Pinterest on your site will help increase your search engine optimisation results. It’s because they are often highly regarded by search engines such as Google.

9. Show Clear CTA Buttons

Showing the potential customers where to click makes it easier for them, and you’ll get more clicks if customers know what they’re supposed to do. Use perfect call-to-action buttons that stand out with colour and visual text. Add a Buy Now button on your product pages and ensure your phone number is easy to find on your contact page. If you sell products in a physical store, encourage customers through social media marketing or advertisements at other locations to visit you directly.

How Can We Help?

At Make My Website, we have a trained and professional team of web designers with years of experience and a number of clients. Our certified team will ensure consulting and taking a note of your requirements and help you with the website design. Our performance will not only provide your business with a perfectly optimised website but will also elevate its goals by increasing the conversion rate. So, if your website lacks the optimisation, get in touch with us and avail of our FREE CONSULTATION soon! We are just a call away!

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