Social media is one of the best ways to market your products online, and one of the top platforms right now is Instagram. Whether your content is about travel or food, you’ll have an audience here. This is why it’s also a perfect place for fashion too, especially knowing that Instagram is a platform where high-quality images are found.
If you own a clothing line for teens, you’re in luck. Apart from Instagram being a place for advertising fashion, it’s also the perfect hang-out for teens. So, as long as you know how to market your products online, you’ll surely get their attention. But, how do you start? It’s easy; here are 6 ways to use Instagram to promote your new teen clothing line.
- Maximize User-Generated Content
Maximize user-generated content by knowing how to integrate your products with a trend. User-generated content is a natural response by an audience when they associate themselves with a certain product or trend. And since this is the age of selfies, why not join the bandwagon and make the most out of this amazing hype? What’s great about user-generated content is that it’s kind of like a symbiotic relationship between the audience and the brand. The audience can post themselves and potentially gain popularity while the brand can build an organic trend. It’s a win-win situation. So, try using hashtags and encourage your followers to wear your clothes and feature them on your profile.
- Reach Out to Influencers
Instagram is full of fashion influencers. It’s their domain, and finding one won’t be that hard. Brands usually reach out to influencers when they have a new product line coming. This is what you should follow as well. When you reach out to influencers, you’ll have access to the influencer’s audience too, so you’re not only giving them visibility, but you’re also putting your brand out in the limelight. When making a deal with an influencer, find one who fits your brand and would make a good model for your clothing line. Choosing the ideal influencer is key to having a solid audience soon.
- Go Personal
When sharing your clothing line, don’t be afraid to go personal. Show the behind-the-scenes of your work so that your followers can appreciate you more. Getting up close and personal is one way of building rapport and a connection with your audience. It’s also a good idea to have a story that your viewers can relate to, something they can engage in. Share untold stories, explain the creative process behind your clothing line, and narrate how your brand name came to be. You want to deepen your connection. In this way, you’re able to maintain and nurture the trust that you have with your audience.
- Create a Solid Image
One important thing that brands should consider is their image. If you want to have a good foundation in the fashion industry, you have to create a solid image first. Instagram is already saturated with fashion icons, brands, and concepts. That’s why you have to stand out. No, you don’t have to be obnoxious to create drama and gain attention online. Instead, just be sincere with what you’re offering. Your genuine story will thug the heartstrings and pull in patrons to you organically. However, you can’t do this without a personality. So, be a storyteller and tie in your brand with your narration to make a cohesive brand for your audience.
- Utilize Instagram Features
What’s Instagram if you won’t utilize its features? You can do so many things on Instagram to market your teen clothing line. For instance, Instagram reels are popular nowadays. With reels, you’re able to widen your reach even further because you’re not only posting images of your clothing line, but you’re also sharing them in video format. The good thing about reels is that you can customize them no matter how you like them to be. With the use of software tools like PosterMyWall, you can create engaging and trending videos of teen models wearing your clothing line. Surely, they’ll attract fellow teens to have a look at your clothes.
- Don’t Forget About the Tags
Since social media is about connection, don’t forget to use the tags. Instagram’s ability to share products online is faster than ever because of its sharing features. The tags are one of these features. So, when you post your products online, you can tag using relevant keywords to make your clothing line even more visible. They’ll appear under the categories you’ve used as tags, so make sure that you’re picking relevant keywords. It’s free to use, and it reaches a wide range of people, thus potentially converting them to buyers, so make sure that you won’t skip this part.
These are 6 simple ways to make the most out of Instagram when you want to promote your teen clothing line. Apart from using Ads, these are surefire ways to advertise and effectively compete with other fashion brands online.