Social media is a great way to engage with your customers and prospects. But, it’s also important to see how they’re interacting with your products and services. You can use social media marketing analytics to get an idea of what’s working and what isn’t. This will help you improve the effectiveness of your marketing strategy so you can reach more people.Social media analytics is a critical part of marketing today. With the right tools, you can track your online presence across multiple platforms and understand how your customers interact with your brand.
Social media analytics tools offer insight into what’s happening in your social channels, allowing you to identify trends and make strategic decisions that will help you grow your business.
The best social media analytics tools allow you to monitor your social media presence in real-time, providing insights about who’s interacting with your brand and when they’re doing it. You can also see which posts are engaging with your audience most and use this information to strengthen existing campaigns or create new ones based on user response.
- Social Mention
Social Mention is a free tool that enables you to monitor conversation around any keyword or phrase in real time. You can also view trending topics as well as look at mentions from major social networks like Facebook, Twitter and Instagram. The tool provides detailed information about each mention including where it originated from, who said it and when they said it.
- Sprout Social
Sprout Social is a paid service that provides detailed information on who’s talking about your brand across all social platforms using advanced analytics technology. You can see who’s saying positive things about your brand — or negative — as well as gain insight into what topics people are discussing most often within your industry or niche market.
- Facebook Insights
This tool provides you with a wealth of information about your audience, including demographics, interests and behaviors. You can use this data to create more effective campaigns by knowing which types of content resonate with your audience. Facebook Insights also has built-in tracking tools that let you know how well each piece of content performs in terms of engagement or virality on Facebook.
Facebook Insights is a free feature on Facebook that shows you how people interact with your content on the platform through likes, comments, shares and other interactions. You can use it to see which types of content perform best on your page and which types get the most engagement from friends of fans on Facebook’s network. While this tool is not specifically designed for marketers looking to analyze their own content, it’s useful nonetheless because it provides insight into how people engage with your brand online — information that can help guide future marketing efforts if it’s not already clear where your audience wants to hear from you
- Twitter Analytics
This tool helps you see how many followers you have gained over time, as well as how many times different types of tweets have been retweeted by others. You can also view trends over time in order to determine which specific topics or hashtags will be most effective for growing your following on Twitter.
BufferApp is a tool that helps you schedule posts across multiple social media accounts at once. You can set up one-time or recurring posts in advance, as well as schedule when they will be published and who will see them. Buffer has a free plan that lets you set up to three social media accounts; an advanced paid option lets you set up five accounts for $10 per month or $99 per year.